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Foursquare. What is it?

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If you are an average Facebook user you may see some of your friends posts that indicate they have “checked in” somewhere on Foursquare.  Do you know what it is?  It is in a category of Social Media called “location based services” (LBS).  Here is how it works:

1)  A mobile phone’s GPS reads your location and finds places nearby, like restaurants, retail stores, parks, and many other places people go. 

2)  Then a user of Foursquare “check’s in” on their mobile phone with the Foursquare application at the place they are at and adds a comment about what and / or why they are there.  This can be shared on other Social Media sites with those friends / followers.

3)  A Foursquare user can earn badges and rewards for checking in at multiple places and certain kinds of places, so it is a bit of a game as well.  But the most coveted aspect that a Foursquare user can attain is being a “mayor” of a place.  It just means they have checked most often and most recently at a place.  So whenever anyone else check’s in at that place they see the mayor and their profile.

4)  So besides the fun game like aspect of Foursquare, why else would one keep checking in?  Because as Foursquare grows in popularity, businesses are offering discounts and specials for nearby users,  multiple check in’s and  mayors. 

So what is the future of Foursquare?  I think it is big.  Imagine how comments or suggestions by other Foursquare users about a place or business affect a person’s decision on where to spend their money?  The discounts or specials offered by businesses on Foursquare will be invaluable because their potential customers are blocks away and about to make a decision on where to eat or shop.  Foursquare, check it out.  Thanks for reading.  Thanks for sharing. -DL

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